Case Study: OBS Business School achieves 289% increase in leads and higher enrolment conversion with LinkedIn Marketing Solutions

Leading Spanish-speaking online business school partners with LinkedIn to enrol more students

OBS Business School, the first 100% Spanish-language online business school, needed a reliable channel to capture higher-quality leads and boost course enrolments. In partnership with Adsmurai, OBS set out to improve conversions across its Latin American market by targeting the right student audiences.

They used LinkedIn Sponsored Content and InMail with tailored segmentation, creative and messaging to reach users most likely to convert. The campaign delivered a 289% increase in lead volume, an average 4% conversion to enrolment in 2022 and a CTR of 1.96%, prompting OBS to continue expanding with LinkedIn.

OBS Business School

Elías Misael Donoso

Head of Digital Marketing