Case Study: Uniper achieves 75% lower cost-per-lead and higher engagement with LinkedIn Marketing Solutions

A proven approach for optimised results Uniper

Uniper set out to leverage LinkedIn to generate high-quality leads for Enerlytics, its energy and power‑plant software. The brief focused on reaching C‑suite executives, senior managers and energy-sector decision makers across the Middle East and Australia and driving engaged, cost‑efficient leads from a professional audience.

Working with STORY JUNGLE, Uniper ran a localized LinkedIn program using tailored copy, personalized InMails sent from Uniper executives and systematic A/B testing to identify the most effective messaging and creative. The campaign achieved strong results: 133% higher open rates vs LinkedIn benchmarks, a 40% lift in CTR in the ME region, a 75% reduction in cost per lead and a 74% average engagement rate.

Uniper

Vedran Kusljugic

Product Marketing Manager