Case Study: Randstad USA achieves stronger brand voice and high engagement with LinkedIn Marketing Solutions

Randstad USA grows brand voice around key topics with LinkedIn Articles

Randstad USA, a Atlanta-based staffing and recruiting firm serving employers from small businesses to enterprises, needed to broaden its content reach as other marketing channels shifted. The team aimed to keep a steady stream of empathetic, human-forward insights for job-seekers and clients on workforce trends while preserving authenticity and relevance.

Randstad leveraged LinkedIn Articles to publish timely, long-form storytelling on topics from pandemic uncertainty to racial and gender equity, timing pieces around events like the Tokyo Olympics. The effort drove strong engagement—more than 85,000 impressions across the first eight articles, proprietary benchmarks exceeded by 3x–10x, and standout stories (including a staffing-the-Olympics piece) generating high views and interactions—making LinkedIn a core part of their audience outreach.

Randstad

Karen Pace

Director Social and Content Marketing