Case Study: Dassault Systèmes increases pipeline value 27% and doubles LinkedIn engagement with LinkedIn Marketing Solutions

Integrating sales and marketing to fire up the funnel on LinkedIn

Dassault Systèmes, a global software company, faced low awareness in the Energy and Natural Resources sectors and needed to generate leads and start relevant sales conversations with key decision-makers. The challenge was to raise visibility and create a healthy new-business pipeline by aligning marketing and sales activity.

Using a LinkedIn full-funnel, account‑based approach—Sponsored Content, Lead Gen Forms, Dynamic Ads, Sponsored InMail, PointDrive and Sales Navigator—to deliver thought leadership and personalised experiences, sales-informed content targeted priority accounts and nurtured contacts. In three months content engagement doubled, Sponsored InMail click-through rates rose 82% among those exposed to sponsored content, and the value of the business pipeline grew 27%.

Dassault Systemes

Lucas Riedberger

Worldwide Media Director