Case Study: Reed Exhibitions achieves 19x ROI with LinkedIn Marketing Solutions

Full-funnel launch strategy secures 19x ROI for Reed Exhibitions

Reed Exhibitions Middle East launched the Saudi National Security & Risk Prevention (SNSR) Expo and faced the challenge of building brand awareness from scratch while simultaneously targeting and converting both exhibitors and attendees into high-quality, revenue-generating customers. The team needed a strategy that would engage relevant decision-makers and produce leads with a strong conversion rate to signed contracts.

They ran an always-on LinkedIn campaign—building a Showcase Page and using thought-leadership content, video and Carousel ads, Lead Gen Forms and LinkedIn Sales Navigator to identify and nurture prospects. The approach delivered 84+ high-quality leads, a 30% lead-to-contract conversion (24 signed deals across 12 countries), generated 20% of the show’s revenue and achieved a 19x ROI.

Reed Exhibitions

Uzma Yusuff

Head of Marketing Solution Centre