Case Study: Bislr achieves 3x click-to-conversion and lower cost-per-lead with LinkedIn Marketing Solutions (Sponsored Updates)

Bislr uses Sponsored Updates to generate high-quality, high-value leads

Bislr, a San Francisco–based marketing automation provider, needed to fill its sales pipeline with high-quality, high-converting leads while also increasing brand awareness. The marketing team tested new channels and found LinkedIn performed well versus search and other social networks, so they looked for a way to combine paid demand-generation with social sharing to reach the right professional audiences.

Bislr ran LinkedIn Sponsored Updates targeted at marketing leaders and demand-generation managers, promoting e-books and research to capture leads and spark conversations. The campaign delivered strong results: a 3x click-to-conversion rate versus other leading social channels, lower cost per lead without sacrificing quality, consistent or exceeding lead-volume targets, and added brand awareness through organic sharing.

Bislr

Gonzalo Mannucci

Demand Generation Leader, Bislr