Case Study: Hearsay Systems achieves 29% open rate, 23% click rate and numerous qualified meetings with LinkedIn Marketing Solutions

Generating new business with a hyper-targeted LinkedIn Partner Message campaign

Hearsay Social, a provider of enterprise-grade social media marketing and compliance software used by major firms like Northwestern Mutual and State Farm, needed to generate demand for its solutions and reach marketing decision makers at the moment they were seeking guidance about Facebook’s new Timeline feature.

Hearsay ran a timed, hyper-targeted LinkedIn Partner Message campaign offering a free eBook on the Timeline change; LinkedIn’s targeting by company, title, industry and size ensured the offer reached the right audience. The campaign drove a 29% open rate, a 23% click-through rate and numerous qualified meetings, putting Hearsay well on track to achieve full ROI.

Hearsay Systems

J.P. Walti

Director of Demand Generation Hearsay Social