Case Study: Firebolt achieves 6X MQL-to-SQL conversion and builds a high-velocity pipeline with LinkedIn Marketing Solutions

Building a high velocity pipeline with brand marketing

Firebolt, a San Francisco–based computer services company (51–200 employees), needed to drive high‑intent leads on a modest marketing budget as a young challenger brand with low awareness in key markets like the US and UK, while also increasing audience understanding of its unique product.

By shifting from LinkedIn lead‑generation campaigns that delivered a 2% MQL-to-SQL conversion to a full‑funnel brand‑to‑demand approach—investing in top- and mid‑funnel content, combining organic and paid tactics, and showcasing its startup culture—Firebolt boosted its MQL-to-SQL conversion by 6X in four months.

Firebolt

Itay Waisman

Head of Demand Generation