Case Study: Talon.One achieves a 1-in-5 retargeting conversion rate and lower cost-per-lead with LinkedIn Marketing Solutions

Talon.One defines a strategy for greater lead generation efficiency on LinkedIn

Talon.One, a Berlin-based information technology company, aimed to grow globally by generating high-quality, high-intent leads. Their challenge was to scale lead generation efficiently while targeting the right buyer personas across different stages of the customer journey.

They implemented an always-on, full-funnel LinkedIn strategy using first-party data for persona-based targeting, tailored content for awareness through conversion, a mix of ad formats, and engagement-based retargeting. The approach delivered strong results — a retargeting conversion rate of over 20% (1 in 5 nurtured prospects became a lead) and a relatively low average cost per conversion.

Talon.One

Katarina Slemenik

Head of Marketing