Case Study: Freshworks achieves up to 55% lower cost per lead with LinkedIn Marketing Solutions

How Freshworksis getting Conversation Ads right and lowering CPL by up to 55%

Freshworks, a SaaS provider of customer engagement software, needed a better way to reach and nurture complex buying committees at larger enterprises across long sales cycles. The challenge was to scale personalised demand generation that could identify, engage and convert the right decision-makers while lowering cost per lead (CPL).

Freshworks deployed LinkedIn’s Conversation Ads—paired with Video Ads and Lead Gen Forms—to personalise outreach, let prospects choose CTAs, and localise messaging (notably translating ads into German). The approach drove 10x more video impressions, generated over 4,000 Conversation Ad clicks, achieved a 50% Lead Gen Form submission rate, and cut CPL by as much as 55% in a localized campaign.

Freshworks

Ramesh Ravishankar

Senior Director - Digital Marketing