Case Study: MoEngage achieves 70% lower cost per MQL and drives 30% of qualified leads with LinkedIn Marketing Solutions

How MoEngage drove qualified marketing leads at scale with an advanced targeting strategy

MoEngage, a San Francisco–based marketing automation company (201–500 employees), needed to target and convert its highest-value accounts, optimize campaign spend while lifting conversion rates, and raise brand visibility as a leader in the Marketing Automation Platform space.

They deployed an account-based strategy on LinkedIn using advanced targeting (job function, title, seniority), Matched Audiences retargeting, Sponsored Content and Sponsored InMail with varied ad formats and pre-filled lead forms, supported by rich content (reports, e-books, webinars). The campaign drove 30% of all qualified leads in six months from LinkedIn and achieved a 70% lower cost per MQL versus other digital channels, plus 20% month‑over‑month follower growth, 2.5M+ impressions (60% decision makers), 2x CTR vs benchmark and 30% higher Sponsored InMail open rates.

MoEngage

Arti Prasad

Head of Social and Paid Media