Case Study: Saskatchewan Ministry of Trade and Export Development boosts investment attraction by reaching key decision-makers with LinkedIn Marketing Solutions

Saskatchewan Ministry of Trade and Export Development & JobsOhio fuel investment attraction with LinkedIn

The Saskatchewan Ministry of Trade and Export Development and JobsOhio are economic development organizations tasked with attracting investment and business relocations to their regions. Both faced the challenge of reaching elusive senior decision-makers—C‑suite executives and investment leads—and convincing them that their markets offered low-risk, high-reward opportunities worth exploring.

They used LinkedIn’s audience data and ad tools to target decision-makers directly: Saskatchewan ran testimonial video campaigns to showcase sector strengths and regional value propositions, while JobsOhio combined lifestyle messaging, lead gen funnels and Conversation Ads to create one‑to‑one engagement. The campaigns drove strong results—Saskatchewan saw a 300% increase in engagement on video ads and a 140% year‑over‑year lift (466% in a key market)—and JobsOhio successfully established direct conversations with executives as the first state to deploy Conversation Ads for economic development.

Saskatchewan

Ashley Young

Digital Strategy Manager