Case Study: Lucid Software achieves 120% increase in lead-gen completion rate with LinkedIn Marketing Solutions

How Lucid Software Increased Their Lead Gen Completion Rate by 120% YoY Using a Full-Funnel Brand-to-Demand Strategy

Lucid, a leader in visual collaboration software, faced the challenge of scaling lead generation and reaching senior decision-makers at large enterprise accounts while improving conversion efficiency as they increased spend.

They deployed a full-funnel, data-driven strategy—strategic targeting, rigorous testing, powerful integrations, and video top-of-funnel with ABM retargeting—which drove a 120% increase in lead-gen completion rate, a 72% YoY decrease in CPL, a 229% increase in brand-awareness investment, a 48.4% drop in Conversation Ad CPL in five months, and stronger CXO engagement, with LinkedIn video exposure delivering notably higher conversions to gated content.

Lucid Software

TJ Nokleby

Director of Demand Generation