Case Study: TransparentBusiness achieves $50M in pre-IPO investment with LinkedIn Marketing Solutions

How TransparentBusiness Reached the Right Investors on LinkedIn Pre-IPO

TransparentBusiness, a remote-workforce productivity platform, faced a crowded pre-IPO market and set an ambitious goal to raise $100M before December 2021. To build brand equity and reach the right investors, the company tapped into Unicorn Hunters, a new reality series that put founders in front of global investors and a high-profile judges panel.

They ran a data-driven LinkedIn program—static and video ads, sponsored messages, split testing, and live-streamed episodes—using LinkedIn’s Mass Affluent segment and Acxiom data to precisely target high-net-worth investors. The campaign helped them reach $50M toward their $100M goal, drove 14 million views across six episodes, and established LinkedIn as a top driver of investment capital, a strategy they are scaling ahead of the IPO.

TransparentBusiness

Jesse Anema

Head of Social