Case Study: Harness.io boosts lead delivery accuracy by 99% and automates free-trial provisioning with LinkedIn Marketing Solutions

Harness.io automates its free trial offer with LinkedIn and Zapier

Harness.io, a San Francisco–based continuous delivery-as-a-service platform, had strong results from LinkedIn Lead Gen Forms but struggled to route and provision the influx of leads. The manual, multi-person process that fed accounts into Marketo caused delays, several lost requests (about 200 leads), and slowed initial trial engagement.

Harness integrated LinkedIn with Zapier to automate account provisioning, deliver trial links in real time, enrich leads with UTM data, and create an audit trail. The automation boosted speed-to-lead, improved lead delivery accuracy to Marketo by 99%, increased customer engagement, and created a repeatable, scalable process that reduced manual resource needs.

Harness.io

Geoffrey Taft

Director of Digital Marketing