Case Study: Celonis drives 2,000+ event registrations and secures all key pipeline accounts with LinkedIn Marketing Solutions

Celosphere sequel goes bigger and better with LinkedIn Events

Celonis, a leading execution management systems platform, planned the sequel to its Celosphere Live after pivoting the conference to a virtual format in 2020. The marketing team’s brief was to target key personas at accounts in the new-business pipeline, drive relevant high-quality registrations, amplify reach and engagement during the live event, and leverage on-demand content to continue nurturing prospects.

They integrated Celonis’ events platform with LinkedIn Events, ran persona-based, tailored ads across formats (1,437 ad variations), streamed keynotes via LinkedIn Live and executed in-platform retargeting. Within weeks the campaign secured registrations from all target pipeline accounts and drove over 2,000 advance registrations; LinkedIn Live added 4,000 views, reached 80,000 via notifications and generated 225 additional registrations during the event, while creating evergreen content for ongoing engagement.

Celonis

Gabe Turner

Head of Global Conversion Marketing