Case Study: EDHEC Business School achieves top‑quartile industry influence and 2.6M reach with LinkedIn Marketing Solutions

Going always-on makes a bigger impact for EDHEC

EDHEC Business School wanted to stand out in a crowded international market by building brand salience and communicating its values of excellence, innovation and entrepreneurial spirit to prospective students and the opinion leaders who influence their choices. The challenge was to reach and engage relevant higher-education audiences across priority markets (France, UK, US, Singapore, India) ahead of course-specific demand campaigns.

EDHEC ran an always-on, video-led LinkedIn campaign using Sponsored Content and Carousel Ads with bespoke targeting for students open to further study and key opinion formers. The campaign reached 2.6 million LinkedIn members (avg. frequency 4.5) and doubled or bettered LinkedIn benchmarks: 0.9% engagement rate, 53% video view rate and a 30% completion rate (over 7× benchmark for videos >2 minutes). EDHEC’s Content Marketing Score rose from 7th to 3rd, placing the school in the top quartile for its sector.

EDHEC Business School

Claire Bergery-Noël

Communication Director