Case Study: Comarch achieves French sales pipeline growth two years ahead of schedule with LinkedIn Marketing Solutions

How LinkedIn filled the Comarch business pipeline two years ahead of schedule

Comarch, a Polish IT solutions provider active in France for 12 years, had low brand recognition and struggled to generate quality, cost‑effective leads and sales pipelines for its retail and travel/hospitality offerings. The company needed to reduce cost per lead, build reputation as a digital transformation partner, and scale demand generation.

Using LinkedIn data to target key segments, Comarch promoted timely, research‑led content through Sponsored Content and Sponsored InMail and tightly integrated marketing with sales follow‑up. The campaigns delivered over 600 high‑value leads at a much lower CPL, helped close more than five major deals despite long sales cycles, and accelerated Comarch’s French business growth by two to three years.

Comarch

Matthieu Lacroix

Chief Marketing Officer