Case Study: Esade achieves rapid survey completions, 75%+ open rates and 82% budget savings with LinkedIn Marketing Solutions

Message Ads open up conversations with potential students for Esade

Esade, a globally ranked business and law school, needed to engage a niche audience of experienced International Business Law graduates to complete a short survey that would help shape a new Master’s programme — without offering incentives. The challenge was to reach relevant, qualified professionals across Western Europe and Latin America and persuade them to invest time in providing high‑quality insight.

Working with agency Firma, Esade ran personalized LinkedIn Message Ad campaigns targeted by experience, field of study, age and academic interests (Spanish in Latin America; English in Western Europe). The ads delivered exceptional engagement — both campaigns achieved open rates above 75% and click‑through rates over 22% — met all survey targets within 10 days, used less than 18% of the budget, and produced valuable insights plus a pipeline of potential students.

Esade