Case Study: Pebl Velocity Global validates a full-funnel strategy and boosts revenue with LinkedIn Marketing Solutions

How Velocity Global successfully made the case for a full-funnel strategy, backed by LinkedIn’s Revenue Attribution Report

Velocity Global, a Denver-based talent solutions company with ~900 employees, needed to sustain rapid growth by expanding brand awareness and reaching more buyers on LinkedIn. The team also faced a reporting challenge: they required reliable, beyond-vanity metrics to demonstrate movement across the full-funnel buyer journey and prove marketing’s impact on revenue.

To solve this, Velocity Global used LinkedIn’s advanced targeting and broadened its ad formats while implementing LinkedIn’s Revenue Attribution Report integrated with Salesforce. That link between ads and closed-won revenue validated their full-funnel strategy, showed impact on pipeline and ROAS, and gave the team the evidence to secure additional budget, scale “always-on” awareness campaigns, and double down on ad formats that educate prospects across the buying journey.

Pebl Velocity Global

Jia Rae

Senior Director of Demand Generation