Case Study: ScreenCloud achieves 2.6x LinkedIn ad efficiency and 400% ROAS uplift with LinkedIn Marketing Solutions

ScreenCloud sees 2.6x improvement in ROAS using Dreamdata and LinkedIn

ScreenCloud, a London-based digital signage leader serving 10,000+ organisations and powering over 100,000 screens, faced longer sales cycles and higher ACVs after COVID shifted its customer mix to larger, deskless enterprises. The company needed to move from a product-led to a sales-led model but lacked visibility into complex buyer journeys, struggled to attribute paid media to pipeline and revenue, and couldn’t confidently report ROAS to the C-suite.

By integrating Dreamdata with LinkedIn Ads, ScreenCloud unified account-based data and used LinkedIn engagement and ROAS reports to surface hidden interactions and buying intent. The outcome: a 2.6x improvement in LinkedIn ad efficiency, a 61% close rate on LinkedIn-influenced opportunities, over 400% growth in LinkedIn ROAS in 14 months (about 30% month‑on‑month gains), and restored executive confidence in paid media investment.

ScreenCloud

Luke Farrugia

VP of Marketing