Case Study: Microsoft Corporation achieves 90% higher CTR and 65% lower CPC with LinkedIn Marketing Solutions

Achieving targeted engagement at scale with LinkedIn Audience Network

Microsoft Australia needed a way to engage a broader, more diverse B2B buying committee beyond traditional IT and business decision makers and to reach those audiences even when they left LinkedIn—while preserving brand safety and controlling ad frequency.

By adding LinkedIn Audience Network to its LinkedIn feed activity and using broadened targeting plus a custom block list for brand-approved placements, Microsoft scaled reach and maintained contextual relevance. The combined approach delivered a 90% higher CTR and 65% lower CPC versus feed-only activity, with the Audience Network representing 9% of spend but 22% of clicks, and Microsoft is now exploring using it across the full marketing funnel.

Microsoft Corporation

Broc Munro

Social & Digital Lead for Australia