Case Study: Ulysse Nardin achieves benchmark‑beating engagement and expands luxury buyer reach with LinkedIn Marketing Solutions

Ulysse Nardin demonstrates exquisite timing on LinkedIn

Ulysse Nardin, the Swiss luxury watchmaker, used the Salon International de Haute Horlogerie (SIHH) moment to broaden its audience by targeting mass‑affluent professionals and active traders on LinkedIn. The challenge was to reach these new luxury buyers at scale, build aspiration around the distinctive Freak X design, and create a sense of affinity for a brand many had not encountered.

The campaign combined Sponsored Content with striking imagery and a personalised InMail from CEO Patrick Pruniaux, using LinkedIn’s precision targeting across France, Switzerland and the United States. Results beat luxury benchmarks: a 0.65% CTR and 0.75% engagement rate (both >50% above benchmark), a 52% InMail open rate (147% above benchmark), reach of 172,000+ members and a €3.83 CPC.

Ulysse Nardin

Stephane Carlier

Global Head of Digital