Case Study: Adobe boosts brand awareness and captures hard-to-reach marketers with LinkedIn Marketing Solutions

Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Updates

Adobe, a global leader in digital marketing and media solutions, aimed to raise awareness of its digital marketing products and reinforce its position with hard-to-reach marketing decision makers. The challenge was finding a relevant channel to share thought leadership and demonstrate Adobe’s expertise to this professional audience.

Adobe used LinkedIn Sponsored Updates to deliver targeted thought-leadership content—infographics, research insights, tips and short videos—to U.S. marketing decision makers, with real-time engagement feedback. The campaign measurably improved perceptions: exposed marketers were 50% more likely to say “Adobe is shaping the future of digital marketing,” 2.5× more likely to say the updates “captured their attention,” and 79% more likely to agree “Adobe can help me optimize my media spend.”

Adobe

Maria Poveromo

Senior Director, PR, AR, and Social Media , Adobe