Case Study: U.S. Chamber of Commerce achieves a sellout 700+‑attendee Aviation Summit with LinkedIn Marketing Solutions

U.S. Chamber of Commerce uses LinkedIn to bring sellout crowd to aviation conference

The U.S. Chamber of Commerce needed to broaden promotion of its Annual Aviation Summit after moving to a venue that doubled capacity to about 700 seats. The challenge was to fill the larger room while attracting high‑level aviation decision‑makers and professionals from associated industries (like aerospace and agriculture), not just increase headcount.

The Chamber used LinkedIn Sponsored InMail and Dynamic Ads with precise LinkedIn targeting to reach aviation and related industry executives, pairing concise, persuasive messages with personalized ad creative. The campaign drove a sellout of 700+ attendees, earned a 42% open rate and 9% CTR for Sponsored InMail, and Dynamic Ads delivered a CTR 83% above North American display benchmarks, with attendees rating the summit highly.

U.S. Chamber of Commerce

Margaret Shepard

Executive Director, Communications and Strategy