Case Study: Cenareo achieves 500+ leads and €180K pipeline with LinkedIn Marketing Solutions

How Cenareo delivered results through a brand to demand strategy

Cenareo, a SaaS leader in digital signage that manages real-time, contextualized content across screens, shifted its go-to-market during the pandemic to target Corporate Communications and HR teams. With stores closed, the company needed to build awareness with a new audience, educate and nurture prospects, and ultimately drive qualified leads.

Cenareo deployed a full-funnel, multi-product LinkedIn strategy—using Conversation Ads to capture intent and personalize outreach (offering a case study, solution guide, or demo) alongside Single Image and Video Ads for awareness and nurture. The campaign generated over 500 leads in one month, produced an estimated €180K pipeline, and outperformed LinkedIn benchmarks.

Cenareo

Lucie Victor

Lead Gen & CRM Manager