Case Study: Tableau achieves higher-quality leads and lower CPL with LinkedIn Marketing Solutions

Raising the bar for qualified leads with LinkedIn Sponsored Content and Matched Audiences

Tableau, the data analytics company, needed a better way to reach people who would actually care about its message because other social channels were generating broad, low-quality traffic and sales noise. It partnered with LinkedIn Marketing Solutions using LinkedIn Sponsored Content to connect with more relevant B2B audiences.

LinkedIn Marketing Solutions helped Tableau refine targeting by title, industry, company size, and experience, and later use Matched Audiences to retarget visitors to Tableau.com. The result was a 30% reduction in cost per lead, a click-through rate of 0.68%—200% above LinkedIn benchmarks—and a conversion rate above 6%, with more than 50% of leads rated A-level.

Tableau

James Carroll

Team Lead, Paid Social