Case Study: Celonis achieves 18,000+ registrations and boosted live engagement with LinkedIn Marketing Solutions

Celosphere Live where superfluid meets event strategy

Celonis, the world leader in process mining and Enterprise Performance Acceleration software, needed to reinvent its flagship Celosphere conference as a three-day virtual event in just six weeks due to COVID-19. The brief was to reach relevant decision-makers, drive registrations and leads at scale, keep attendees engaged throughout the event, and amplify key sessions to spur additional sign-ups on the day.

Celonis ran a multi-dimensional digital campaign with a strong LinkedIn focus—Sponsored Content, Video and Message Ads, targeted persona-specific promos, and LinkedIn Live streams—while producing a varied virtual program (keynotes, panels, product launches, remote guests and certification sessions). The approach delivered more than 18,000 registrations (against an initial 10k target), 1,000+ registrations via LinkedIn, 6,700 additional views from LinkedIn Live and a 4.5% engagement rate, meeting all reach and registration objectives.

Celonis

Benyi Heider

Head of Digital Marketing