Case Study: Corporate Visions achieves 2X ROI and 116% MQL growth with LinkedIn Marketing Solutions

Optimized targeting generates high-quality leads for Corporate Visions

Corporate Visions, a 200‑employee B2B messaging, content, and sales‑skills training firm in Reno, needed to reach Sales, Marketing, and Customer Success decision‑makers but was generating many unqualified leads. A prior ad spend failed because they lacked measurement and optimization, leaving campaigns unable to improve pipeline contribution.

Working with LinkedIn, they used audience optimization, exclusions, demographic insights, Carousel Ads, Lead Gen Forms, and the Insight Tag with conversion tracking—plus Marketo and Salesforce integration—to identify and scale what worked. The results were strong: 2× ROI from LinkedIn in 2018, a 116% increase in MQLs year‑over‑year, marketing’s revenue contribution more than doubled (with 3×+ growth expected), and new inquiries surpassed goals by 193% mid‑year.

Corporate Visions

Jamie Laforge

Director of Integrated Campaigns