Case Study: Innodisk achieves 88% increase in new visitor traffic with LinkedIn Marketing Solutions

Innodisk drives 88% new visitor traffic with a full-funnel strategy on LinkedIn

Innodisk, a Taipei-based provider of industrial embedded flash and DRAM for enterprise, industrial and aerospace customers, needed to reach a niche, global audience for advanced AIoT and edge computing applications. The challenge was making sure marketing resources targeted and engaged the right decision-makers across regions while offsetting declines in offline lead sources.

Innodisk adopted a LinkedIn full-funnel strategy—starting with broad brand awareness via Sponsored Content and Video Ads, using Campaign Demographics and the LinkedIn Insight Tag to refine audiences for mid‑funnel engagement, and converting with Lead Gen Forms. The approach drove a 143% increase in website traffic, 88% more new visitors, and the follow-up campaign has already delivered 60% more impressions at the awareness stage, prompting the company to scale full‑funnel campaigns going forward.

Innodisk

Erica Chang

Senior Digital Marketing Specialist