Case Study: Hired achieves nearly 5× higher CTR and improved CPA efficiency with LinkedIn Marketing Solutions

How Hired sparks open dialogues with job seekers through Conversation Ads

Hired, a San Francisco-based marketplace that matches tech talent with innovative companies, faced stiff competition for in-demand software engineers and needed a better way to reach and engage these hard-to-find candidates. With talent scarcity making conversions more difficult, the company sought a more interactive, targeted approach to move prospects through the hiring funnel.

Hired and agency partner B2Linked adopted LinkedIn’s Conversation Ads to create multi-path, interactive messages (simple yes/no prompts) that routed candidates to the most relevant next step—sign-ups, resources, or role-specific pages. The approach drove nearly a 5x increase in click-through rate versus previous Message Ads and improved CPA efficiency by about 4%, while bringing more qualified candidates into Hired’s system.

Hired

Chase Gladden

Growth Marketing Manager