Case Study: Khoros achieves 16x lead growth and 25% lower cost per lead with LinkedIn Marketing Solutions

Leading with lead generation on LinkedIn

Khoros, a computer software company headquartered in Austin with 1,001–5,000 employees, needed to drive higher-quality leads into its sales funnel across ANZ while reducing acquisition costs. The challenge was to scale pipeline generation without sacrificing lead quality.

Khoros used LinkedIn targeting (customer-persona segments, Matched Audiences and the Company Growth filter), a test-and-learn approach with 2–5 different assets per campaign, and close sales-team validation to optimize performance. Between Dec 2020 and Jun 2021 this made LinkedIn its top lead engine, producing a 16x increase in leads, a 25% decrease in cost per lead and a 29% decrease in cost per click.

Khoros

Phyabae Leong

Marketing Director