Case Study: Cisco Canada reduces lead generation costs by up to 75% with LinkedIn Marketing Solutions

Cisco Canada Lowers Lead Generation Costs With LinkedIn Marketing Solutions

Cisco Canada, the local arm of the global IT and networking leader, wanted to expand its digital marketing and social efforts to drive more high-quality leads and get better value from its campaigns. The team sought more effective lead generation and contact acquisition while improving return on investment from content and advertising spend.

To achieve this, Cisco partnered with LinkedIn Marketing Solutions to run targeted campaigns promoting a white paper for the manufacturing sector, using job role, title, seniority and Matched Audiences to reach IT decision makers and carrying those insights into future campaigns. The effort lowered cost per acquisition by 56% versus other marketing efforts, cut overall cost per contact by more than 50% (and up to 75% in some cases), while improving targeting precision and lead quality with help from LinkedIn specialists.

Cisco

Julian Jasniewski

Social Media Manager