Case Study: SYTE achieves 35+ MQLs per week and 800+ leads in five months with LinkedIn Marketing Solutions

SYTE puts smarter lead generation in the picture on LinkedIn

SYTE is a visual AI company that lets shoppers find products by uploading inspiring images; with $30M in funding and customers like Farfetch and Marks & Spencer, it entered a hyper-growth phase and faced the challenge of meeting aggressive revenue targets on a limited budget, generating several dozen leads per week, building a strong sales pipeline, and raising awareness among retail eCommerce decision-makers.

By aligning awareness and lead-generation activity on LinkedIn—using skills-based targeting, Sponsored Content, Lead Gen Forms, video ads and a testing-led creative process—SYTE generated over 800 leads in five months (680 converted to MQLs), maintains an average of more than 35 MQLs per week, achieved a 1.2% engagement rate for lead campaigns, and closed two LinkedIn-sourced opportunities in the first five months.

SYTE

Lihi Pinto-Fryman

Co-Founder and CRO