Case Study: Italian Trade Agency achieves 2,300+ high‑quality leads and 72% Message Ad open rate with LinkedIn Marketing Solutions

Italian Trade Agency - Customer Case Study

The Italian Trade Agency, together with the Ministry of Foreign Affairs and International Cooperation, launched the Be IT campaign to promote Made in Italy and position Italy as the go‑to choice for investors and buyers across 26 priority international markets. Their goals were to strengthen the country’s brand positioning, raise awareness and generate high‑quality leads among targeted international audiences.

They ran an always‑on LinkedIn strategy with monthly, industry-rotated campaigns, using tailored creatives and Custom Segment targeting. Sponsored Content drove top- and mid-funnel awareness and consideration, while Message Ads and Lead Gen Forms retargeted and nurtured warm audiences—delivering a 72% peak Message Ad open rate and more than 2,300 high‑quality leads.

Italian Trade Agency

Giovanni Rodia

Institutional and Public Affairs & Communication Director