Case Study: Nissan Motor Company raises global brand awareness and engages senior-level professionals with LinkedIn Marketing Solutions

Nissan raises global brand awareness with an influential audience using LinkedIn Sponsored Updates

Nissan wanted to expand its global marketing reach and build brand equity by delivering engaging, shareable content to a broad but high-quality audience. When LinkedIn introduced Sponsored Updates, Nissan used the opportunity to deepen awareness among senior-level professionals and be an early adopter of native advertising on the platform.

By placing content directly in members’ news feeds, Nissan targeted VPs, C‑suite executives and business owners worldwide, gaining instant feedback on what drove engagement. The Sponsored Updates campaign achieved up to a 1% engagement rate with this influential audience, widened interest across Nissan brands and helped build meaningful relationships with key decision-makers.

Nissan Motor Company

DeLu Jackson

GM and Chief Digital Officer Nissan