Case Study: Wojo maintains engagement and a steady flow of high-quality leads with LinkedIn Marketing Solutions

Wojo keeps the shared workspace funnel flowing on LinkedIn

Wojo, France’s largest coworking and offices network, faced the challenge of keeping its community of client businesses and shared workers engaged and continuing to generate high-quality leads when COVID-19 lockdowns closed its physical spaces across key markets.

Wojo shifted to LinkedIn Sponsored Content with integrated Lead Gen Forms, promoted topical webinars and adapted messaging to emphasize flexibility and cost reduction while targeting decision-makers by function and seniority. The campaign delivered 85 high-quality leads in two months, a 20% conversion rate to registrations and 16% conversion to attendees (with webinar attendance exceeding prior in‑person events), and maintained lead volume, quality and cost when lead-gen activity resumed.

Wojo

Victoire Berdrin

Community Manager