Case Study: Hiredly achieves 120% lead growth and 2x Lead Gen Form fill rates with LinkedIn Marketing Solutions

From talent conversations to qualified lead conversions

Hiredly, a Malaysia-based HR services company (51–200 employees), needed to improve both the quality and quantity of leads compared with other advertising platforms and to deliver tailored messages that would boost engagement and conversions among HR decision-makers.

They used LinkedIn Conversation Ads with pre-filled Lead Gen Forms for personalized, scalable outreach, broadened targeting from HR job titles to HR/Admin functions and business decision-makers, and raised bids to win more auctions. The campaign drove a 120% increase in lead volume while maintaining quality, achieved 2x Lead Gen Form fill rates versus platform benchmarks, and produced a 70% MQL-to-SQL conversion rate.

Hiredly

Saliza Nadya

Digital Marketing Executive