Case Study: Jeraisy achieves 46x ROI in Work-from-Home lead generation with LinkedIn Marketing Solutions

Jeraisy caters to the Work from Home professionals with Lead Generation Ads

Jeraisy, together with its agency Netizency, set out to reach IT decision-makers in key markets to promote Dell Work from Home solutions. The main challenge was that each company had unique requirements, so the campaign needed to generate high-quality, convertible leads Jeraisy could contact one-on-one to deliver customized solutions.

Netizency used LinkedIn Message Ads (InMails) and lead generation forms pre-filled with LinkedIn profile data to capture qualified prospects, with conversion as the primary objective. The campaign delivered a 46x ROI, a lead completion rate of over 15%, and a CPL significantly below Jeraisy’s targets, validating Mahmoud Safia’s focus on Message Ads for direct follow-up.

Jeraisy

Mahmoud Safia

Project Manager