Case Study: Talkdesk achieves massive ROI — nearly $11 pipeline per $1 ad spend and 415% more leads with LinkedIn Marketing Solutions

Talkdesk dials up tremendous ROI gains with targeted Lead Gen Forms

Talkdesk, an enterprise cloud contact center provider, needed to improve demand generation while keeping efficiency high — setting an ambitious goal of $10 in pipeline for every $1 of ad spend. Although ads were driving clicks, many prospects abandoned the five‑field landing page form, suppressing conversions and pipeline growth.

Talkdesk implemented LinkedIn Lead Gen Forms (pre‑populated with LinkedIn profile data) and adopted more granular, role‑based targeting to reduce friction and better align content to buyer personas. The result: QoQ pipeline grew 377%, leads rose 415% with conversion rate up 116%, cost per lead fell 38%, ROAS improved 83%, and pipeline per dollar spent climbed to nearly $11 (from under $6).

Talkdesk

Brian Adam

Director of Marketing Operations