Case Study: Fuji Electric achieves higher-quality international leads with LinkedIn Marketing Solutions

Fuji Electric - Customer Case Study

Fuji Electric, a Tokyo-based appliances and electrical manufacturing company with 10,000+ employees, launched its LinkedIn presence in 2021 to engage international markets for its power electronics, semiconductors, power generation and F&B distribution businesses. Facing the need to shift from tradeshow-driven lead generation to a digital approach that reaches the right retail decision makers globally, Fuji Electric aimed to increase awareness of its vending machines and generate higher-quality leads.

They implemented a full-funnel LinkedIn strategy combining organic top- and mid-funnel content (brand stories, videos, and product use cases) with targeted paid tactics: Lookalike Audiences, Lead Gen Forms offering a whitepaper, and retargeting. The integrated approach drove measurable impact — followers showed a 21% greater understanding of the business vs non-followers, and the campaign delivered 1.4x lead form completion rates, 1.2x engagement and 1.3x clickthrough rates versus LinkedIn averages — yielding higher-quality leads and business meetings with target accounts.

Fuji Electric

Marika Hashiguchi

Product Promotion