Case Study: IEBS (Leading Online Business School) achieves 4x lead volume and 67% higher lead value with LinkedIn Marketing Solutions

Educated lead generation transforms volume and value for IEBS

IEBS, a leading online business school in Spain and Latin America, needed a scalable, cost-effective lead generation engine to support expansion in Spain, Brazil, Colombia and Mexico without sacrificing lead quality or ROI. The school’s challenge was to target relevant professionals with tailored messaging that would build a strong pipeline while increasing the value of each lead.

IEBS deployed a full-funnel LinkedIn strategy—using Skills, Seniority and Industry targeting, Sponsored Content and Text Ads for awareness, personalised Message Ads from the admissions director, and integrated LinkedIn Lead Gen Forms tied to its CRM and lead scoring. The campaign lifted lead conversion to 30% in Latin America (4x IEBS’s platform average) and 15% in Spain (3x), cut CPLs to under €12 in Latin America and €25 in Spain, and produced leads worth 67% more than other channels.

IEBS

Oscar Fuente

Chief Executive Officer