Case Study: VistaVu Solutions achieves 4-5X more leads and 75% lower cost per lead with LinkedIn Marketing Solutions

VistaVu Solutions Finds its Audience with LinkedIn

VistaVu Solutions is a business management software provider serving the oilfield and energy services industries. In a niche but crowded market, VistaVu needed to differentiate its industry-focused offering, find hard-to-reach decision makers, and use compelling content to build trust and credibility.

VistaVu ran a content-driven LinkedIn campaign using hyper-targeted Display Ads and Sponsored InMails promoting a report, “The 7 Deadly Sins of Oilfield Services Companies.” The effort generated 4–5× more leads than other display campaigns, 2.4× better lead conversion, a 23.8% InMail conversion rate, and produced 19 qualified leads out of 20 while cutting campaign cost to one-fifth and reducing cost per lead by about 75%.

VistaVu Solutions

Nicole Baron

Marketing Manager at VistaVu Solutions