Case Study: Gorgias achieves 7x marketing ROI with LinkedIn Marketing Solutions

Data-driven personalisation drives 7x marketing ROI on LinkedIn

Gorgias, a California-based customer service platform for e-commerce merchants (51–200 employees), needed to grow pipeline by precisely targeting prospective buyers with highly personalised direct-response campaigns and to build long-term demand by retargeting and nurturing warm audiences with brand and product awareness content.

By integrating LinkedIn Campaign Manager with Hightouch, Dreamdata and its own data warehouse, Gorgias tracked 20+ buying-intent signals to automatically trigger personalised Conversation Ads and nurture top-funnel audiences with brand, product and customer-story content while monitoring account penetration. The program delivered a 7x marketing ROI, an 80% Conversation Ad open rate and a 60% Lead Gen Form submission rate.

Gorgias

Maxime Sutra

Growth Marketing & Demand Generation Manager