Case Study: BNP Paribas achieves high engagement with social entrepreneurs and 514 event registrations with LinkedIn Marketing Solutions

Acting on LinkedIn Events delivers impact for BNP Paribas

BNP Paribas launched Act for Impact to connect with and support social entrepreneurs but needed to grow awareness, build an active LinkedIn community, reach relevant start-ups and influencers, and spark ongoing conversations about scaling and financing. The challenge was to position the bank as a partner for social entrepreneurs and drive meaningful engagement around that message.

They ran a LinkedIn Live roundtable hosted by influencer Inès Leonarduzzi, amplified with LinkedIn Event Ads targeting social- and female-entrepreneurship audiences, active moderation, and follow-up Carousel Ads. The campaign drove 514 registrations (87% from Event Ads) at an 18% conversion rate and €15 cost per registration, 264 unique live attendees (51% participation) who watched on average 29 minutes, generated 180 social actions, and 700 views in a single day.

BNP Paribas

Raphaele Leroy

Head of Company Engagement