Case Study: Audi of America achieves smarter lead generation and high engagement with LinkedIn Marketing Solutions

Audi builds a smarter lead generation engine on LinkedIn

Audi Middle East needed to launch its flagship A8 across nine markets and generate a pipeline of high-quality leads by reaching the region’s likely buyers. The challenge was to use Audi’s audience insight to raise awareness, drive engagement and identify high-net-worth prospects who would convert to showroom sales.

Working with LinkedIn, Audi targeted government officials and high-net-worth individuals with a 30-second aspirational video in Sponsored Content plus personalized Sponsored InMail. The campaign drove 300,000+ views with a 35% view rate and 22% completion (80% watched more than half), while InMail achieved a >66% open rate and 5.7% click-through rate—exceeding lead-generation targets and delivering demographic insights to build a strong prospect pipeline for future luxury launches.

Audi of America

Karen Weibrecht

Digital and CRM Manager