Case Study: Detroit Labs achieves 61% increase in ad engagement and generates leads with LinkedIn Marketing Solutions

Detroit Labs reaches their ideal client base with LinkedIn Live and Sponsored Content

Detroit Labs, a Detroit-based custom software firm (51–200 employees) that targets Fortune 500 clients, faced a crowded video landscape and needed a more personal, cost-effective way to showcase its team and build relationships with clients and potential hires. Early prerecorded streams on a competing platform delivered only modest viewership, so the company turned to live video to cut through the noise and demonstrate culture and expertise.

Detroit Labs became a LinkedIn Live beta tester and paired its “Labs Live” talk-show format with lead-generation Video Ads and Sponsored Content. The move delivered immediate, higher viewership and engagement, drove a 61% increase in overall ad engagement, and generated 14 encouraging leads in four months, while also helping with talent attraction and guest connections from target companies.

Detroit Labs

Dan Ward

Co-Founder and President