Case Study: Jaguar Land Rover drives 426% more leads and cuts cost per lead with LinkedIn Marketing Solutions

Jaguar Land Rover - Customer Case Study

Jaguar Land Rover Germany launched the time‑sensitive "Keep Calm and Lease" offer in May 2020 to counter coronavirus‑related sales declines — JLR covered customers’ monthly payments through 2020 so first installments began in 2021. The campaign needed to identify customers ready to lease quickly, reduce drop‑off between ad and offer, and lower high cost‑per‑lead while reaching a premium audience.

JLR used LinkedIn’s professional targeting with Sponsored Content and Message Ads plus pre‑filled LinkedIn Lead Gen Forms integrated into their CRM to simplify the user journey. The campaign cut CPLs (Land Rover: -35% vs benchmark, -75% vs display; Jaguar: -15% vs benchmark, -50% vs display) and massively increased lead volume (Land Rover +426% vs display; Jaguar +80%), delivering more high‑quality, lower‑cost leads and real sales results.

Jaguar Land Rover

Christian Uhrig

Marketing Manager Comms & CRM