Case Study: Gimmonix achieves 30% more conversions and 25% lower cost-per-lead with LinkedIn Marketing Solutions

Gimmonix drives more conversions with lower CPLs using a focused LinkedIn approach

Gimmonix, a London-based travel technology company, helps travel brands unlock efficiencies through automation and APIs. Marketing across diverse audiences — travel management companies, online travel agencies, hotel distributors and suppliers — proved difficult because industry players use inconsistent terminology, making precise targeting a challenge.

To solve this, Gimmonix leaned on LinkedIn’s objective-based advertising plus steady organic content, running targeted videos and Sponsored Content for segments like C-suite and enterprise prospects. In the first two months conversions rose about 30% and cost-per-lead dropped roughly 25%, while lead quality improved dramatically (around half of LinkedIn leads became sales-qualified versus under 5% on other platforms), leading them to increase investment in LinkedIn.

Gimmonix

Osiris Wednesday

Digital Marketing Manager