Case Study: Entomo drives pipeline growth and cuts cost-per-lead by 52% with LinkedIn Marketing Solutions

entomo drives pipeline growth by layering LinkedIn's precise targeting with audience-intent data integration

entomo (formerly KPISOFT), a Singapore-based information technology firm with 201–500 employees, faced the challenge of differentiating its brand after a rebrand and driving revenue growth through marketing-generated pipeline opportunities in a crowded marketplace.

entomo adopted a vertical-specific marketing approach, used LinkedIn’s precise targeting, and layered G2 intent data to retarget high-buying-intent audiences. The campaign delivered a 70% increase in brand impressions, 3× engagement versus industry benchmarks, a 52% reduction in cost per lead, one in five marketing-generated proposal-stage pipeline opportunities from LinkedIn, and 23% of closed-won deals sourced from LinkedIn-marketing efforts.

Entomo